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Growth and Progress: Coinify Year in Review 2018

2018 was quite a ride for us and the virtual currency industry as a whole. The whole ecosystem went through a period of extraordinary evolution, which brought with it a lot of challenges. With the unpredictability and growth of the whole blockchain currency ecosystem, we grew rapidly and we matured significantly to adapt to the increasing demands, and the provision of new services to support new payment use cases. We also focused our sights on building a strong, trustworthy and compliant company that could withstand the buffeting winds of strict regulation. Let us share some of the most important highlights of our transformation in the past 365 days with you.


Advocacy Through Our Experts

While the industry was buffeted by the waves that hit the market, we saw an increase in volume and a rise in interest as all eyes turned towards virtual currencies.  The issue of regulation became a hot topic, which overall brought on more clarity on the perimeters of virtual currencies. One regulation that provides such clarity is the fifth EU Anti-Money Laundering Directive which came into force on July 9th, 2018, and in which Coinify played a role in helping shape.

We continued our advocacy for the new financial paradigm by spreading awareness and education about the subject of virtual currencies through various speaking engagements at prominent events, such as the Cash and Treasury Management Conference, the Nordic Blockchain Conference and more!

Rikke Stær Growth and Progress


New Faces

On the company side of things, we have more than doubled our employee count over the past year, bringing in new and diverse talents from over 20 countries across the globe. We are proud to say that for a Fintech scale-up, almost half of our workforce consists of female talent – a rarity within the tech space!



In terms of key hires, we welcomed former Tradeworks CEO, Mikael Breinholst, to the team as the Head of Trading Services. We were also delighted to have our board member, Hans Henrik Hoffmeyer join our management as Chief Operating Officer.


Coinify founders Growth and Progress


Even More Product and Service Offerings

We have experienced a lot of exciting developments to our products and services. Besides revamping our website for better user experience, we introduced new services to broaden our user base. We introduced our Payment Product Suite, offering a host of payment options for all business needs. Our customer support team has also been working hard and we introduced several new support features to help our customers get the best possible assistance and experience with us. Plus, we introduced Ethereum (ETH) to our coin offerings on our Buy and Sell platform! Now users can buy Ethereum directly through Coinify as simply as you would with bitcoin!

New Partners

During the course of the year, we announced quite a number of exciting partnerships. We joined forces with excellent players in the industry such as Guarda Wallet.  We also partnered with the global wallet, Abra, extend their services to the European region. In December, we were excited to announce our acquisition of the popular Danish crypto broker,, thus solidifying further our presence within the European market.

Coinify acquires bettercoins


Awards and Recognition

In terms of industry recognition, it was exciting to be highly commended through various nominations, such as the FinTech50 list, the Nordic Startup Awards, the Fintech Power 50, and the EY Entrepreneur of the Year awards. We received recognition for our extremely
diverse and inclusive team from the European Women Payments Network Diversity Awards, and also took a trip to Monaco to pitch our company at the VROOM Summit.




Media Coverage

We would also like to express our appreciation to the various partners and organisations that have provided us with opportunities for collaboration. Some key publications we are proud to be featured in are the Fintech Disruptors annual report for the Nordic region, the 2018 edition of BTC Inc’s “Map of the Blockchain/Crypto Ecosystem” and the Mobey Forum report titled: “What Banks Need to Know About Virtual Currencies Right Now”.

It has been an eventful 2018 where we have flourished like never before, and we want to thank everyone who joined us along for the ride. We wish all our partners, customers, followers, and employees a wonderful and successful 2019! We can’t wait to see what the year will bring!

Image credits: David Beatz (Unsplash)